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Consumer behavior continues to increase in complexity as established demographic segments like “Baby Boomers” and “Generation X” shift buying patterns. The emergence of new segments, including “Generation Y”, challenges enterprises to re-think not only the way they acquire customers across multiple segments, but also the way they develop products and services that address evolving needs and trigger buying behaviors.

Connect1 CRM solutions start with consumer market research and insight that enables our clients to validate their assumptions and internal research processes. Our services help enterprise customers:

  • Better target the most lucrative consumer demographic segments
  • Benchmark customer acquisition targets against our proven, industry wide models
  • Gain deep insight into identified target sub-segments
  • Design the right products and services for the right consumer segments
  • Improve the adoption of existing products and services
  • Increase target prospect conversion rates by re-positioning product/service offers
  • Identify cross-sell and up-sell opportunities by creating a dashboard of consumer buying triggers

Partner with Connect1 to uncover consumer behavioural insights that will dramatically improve conversion rates and change the way you take solutions to market.