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There are pros and cons associated with outsourcing your sales force. The key to success is finding a partner that understands your business model and can commit to working with you over the long-haul. These are the true measures in the success of your outsourced undertaking and realizing profitable returns.

The outsourced sales approach is not to create quick wins for your business, rather, it is a change in mind-set change that enables you to expand your reach and tap into market segments that you couldn’t necessarily penetrate in a profitable, efficient manner.

Recommended Reads
For further insights on sales outsourcing see Gerhard Gschwandtner’s compelling article “Should You Outsource Your Sales Force?”

In addition see “How to Outsource Your Sales Force” by Kimberly L. McCall at MarketingAngel.com